In the stunning commercial you’re about to see, we meet a woman who is responsible for raising her son, working a full-time job, and maintaining her home — while her husband is able to sit back and watch TV. #ShareTheLoad, created by the ad agency of BBDO’s Mumbai, manages to turn an ordinary laundry detergent ad into a powerful statement about the double standards that exist between men and women.
We also meet the woman’s father who suddenly realizes how his behavior as a husband is perpetuated in his own daughter’s household once she grows up to have a family of her own. He’s struck with sorrow and regret, and decides to make a change for the better… starting now.
This commercial becomes his apology letter to his daughter, his wife, and to the women of his country. In India, it’s not uncommon for a “woman’s place” to be in the kitchen and in the laundry room — but #ShareTheLoad works to break down these stereotypes, encouraging husbands to help their wives around the house and bring balance to the sexes within the family dynamic.
After seeing this, you’ll totally understand why #ShareTheLoad is going viral all over the world. Please SHARE it with your friends on Facebook, and let’s break the cycle of stereotypes.